Menu

Menu

3D graphite objects

About & how I work

Discover more

3D graphite objects

About & how I work

Discover more

Alessandro Geretti

Art director, Brand & Visual identity Designer

I work with companies that compete in real markets and need brand systems that attract better clients and stay consistent across digital and physical touchpoints — from B2B platforms and event organizers to motorsport teams and retail brands.

For 8+ years I've worked with international brands and creative agencies across tech, motorsport, events, hospitality and entertainment. I build visual identity systems that communicate strength and support business development — systems that stay coherent across teams, partners and every context where the brand shows up.

I grew up professionally in fast-paced environments — events, live productions and digital platforms — where brands have to work on screen, on stage and in crowded physical spaces. That experience shaped the way I design: clear systems first, then consistent execution.

Today I work directly with companies and as a partner for studios and agencies, adapting to existing teams and processes while keeping the visual direction coherent.

Foto di Alessandro Geretti
Foto di Alessandro Geretti
Foto di Alessandro Geretti

Clients & collaborations

Over the years I've worked both directly with companies and in collaboration with agencies and studios — on projects for brands in tech, entertainment, motorsport, sports and retail. Below is a selection of the teams and organizations I've supported through brand and visual identity work.

Ferrari logo
Ferrari logo
Ferrari logo
Xbox logo
Xbox logo
Xbox logo
Samsung logo
Samsung logo
Samsung logo
intel logo
intel logo
intel logo
Logitech G logo
Logitech G logo
Logitech G logo
MSI logo
MSI logo
MSI logo
ROG logo
ROG logo
ROG logo
Monster Energy logo
Monster Energy logo
Monster Energy logo
Marvel logo
Marvel logo
Marvel logo
DUNE Awakening logo
DUNE Awakening logo
DUNE Awakening logo
Atalanta logo
Atalanta logo
Atalanta logo
adidas logo
adidas logo
adidas logo
Macron logo
Macron logo
Macron logo
Charles Leclerc logo
Charles Leclerc logo
Charles Leclerc logo
SRO Motorsports logo
SRO Motorsports logo
SRO Motorsports logo
Rebecca Busi 33 logo
Rebecca Busi 33 logo
Rebecca Busi 33 logo
OF racing logo
OF racing logo
OF racing logo
AK Group logo
AK Group logo
AK Group logo
Lucca Comics & Games logo
Lucca Comics & Games logo
Lucca Comics & Games logo
Milan Games Week logo
Milan Games Week logo
Milan Games Week logo
Reply Totem logo
Reply Totem logo
Reply Totem logo
PG logo
PG logo
PG logo

How I work

research app iphone mockup

01

Discovery & context

I audit your brand and review how competitors present themselves visually. I identify where your identity underperforms in clarity, consistency or differentiation, and where design changes can create a stronger perception in the market. Strategic brand direction comes before visual execution.

research app iphone mockup

01

Discovery & context

I audit your brand and review how competitors present themselves visually. I identify where your identity underperforms in clarity, consistency or differentiation, and where design changes can create a stronger perception in the market. Strategic brand direction comes before visual execution.

research app iphone mockup

01

Discovery & context

I audit your brand and review how competitors present themselves visually. I identify where your identity underperforms in clarity, consistency or differentiation, and where design changes can create a stronger perception in the market. Strategic brand direction comes before visual execution.

Costruzione Logo di Alessandro "MortalDesign" Geretti

02

Brand foundations

I define positioning and visual direction that communicate strength and attract better opportunities: logo or wordmark, typography, color systems, visual language and tone. Clear foundations ensure the brand performs consistently.

Costruzione Logo di Alessandro "MortalDesign" Geretti

02

Brand foundations

I define positioning and visual direction that communicate strength and attract better opportunities: logo or wordmark, typography, color systems, visual language and tone. Clear foundations ensure the brand performs consistently.

Costruzione Logo di Alessandro "MortalDesign" Geretti

02

Brand foundations

I define positioning and visual direction that communicate strength and attract better opportunities: logo or wordmark, typography, color systems, visual language and tone. Clear foundations ensure the brand performs consistently.

biglietto da visiita di Alessandro "MortalDesign" Geretti

03

Systems & execution

I build brand systems that stay coherent across teams, partners and all touchpoints — from digital platforms to physical spaces, events and print materials. I document how everything works so the brand doesn't break when it scales.

biglietto da visiita di Alessandro "MortalDesign" Geretti

03

Systems & execution

I build brand systems that stay coherent across teams, partners and all touchpoints — from digital platforms to physical spaces, events and print materials. I document how everything works so the brand doesn't break when it scales.

biglietto da visiita di Alessandro "MortalDesign" Geretti

03

Systems & execution

I build brand systems that stay coherent across teams, partners and all touchpoints — from digital platforms to physical spaces, events and print materials. I document how everything works so the brand doesn't break when it scales.

Ways we can work together

01

Brand identity systems

Complete brand identities for companies that need to look as strong as they are and compete in real markets. From positioning and core visual identity to applications across presentations, websites, events, trade shows and brand guidelines that teams can actually use.

02

Branding for events & spaces

Visual systems for event platforms, motorsport businesses, hospitality and retail. Everything a brand needs to show up in venues, at trade shows, across multiple locations or on track. This includes signage, environmental graphics, event materials, in-store communication and supporting digital assets.

03

Ongoing brand partnerships

Long-term collaborations with companies and studios that need a consistent design partner for brand maintenance, campaigns, launches and events. I work as an extension of your team, keeping visual direction coherent while adapting to business needs.

01

Brand identity systems

Complete brand identities for companies that need to look as strong as they are and compete in real markets. From positioning and core visual identity to applications across presentations, websites, events, trade shows and brand guidelines that teams can actually use.

02

Branding for events

Visual systems for event platforms, motorsport businesses, hospitality and retail. Everything a brand needs to show up in venues, at trade shows, across multiple locations or on track. This includes signage, environmental graphics, event materials, in-store communication and supporting digital assets.

03

Ongoing partnerships

Long-term collaborations with companies and studios that need a consistent design partner for brand maintenance, campaigns, launches and events. I work as an extension of your team, keeping visual direction coherent while adapting to business needs.

01

Brand identity systems

Complete brand identities for companies that need to look as strong as they are and compete in real markets. From positioning and core visual identity to applications across presentations, websites, events, trade shows and brand guidelines that teams can actually use.

02

Branding for events & spaces

Visual systems for event platforms, motorsport businesses, hospitality and retail. Everything a brand needs to show up in venues, at trade shows, across multiple locations or on track. This includes signage, environmental graphics, event materials, in-store communication and supporting digital assets.

03

Ongoing brand partnerships

Long-term collaborations with companies and studios that need a consistent design partner for brand maintenance, campaigns, launches and events. I work as an extension of your team, keeping visual direction coherent while adapting to business needs.

Who I work with

I work with companies and teams that need their brand to perform in competitive contexts — from B2B platforms and software products to event organizers, motorsport teams and retail or hospitality brands. If your project involves building or restructuring a brand system across digital and physical touchpoints, it's usually a good fit.

For those ready to revolutionize

the future of their brand.

For those ready to revolutionize

the future of their brand.

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it