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Visual Identity

Atalanta Esports

Visual Identity

Atalanta Esports

About

Atalanta Esports represents the official gaming team of the Atalanta soccer club, focusing primarily on FIFA and PES. In 2020, the branding and visual identity were comprehensively developed, covering everything from social media graphics and promotional banners to assets for both physical and online events.

By blending Atalanta’s storied football heritage with a sleek, gaming-oriented aesthetic, the final design resonates with esports enthusiasts while maintaining a clean, impactful look. This unified approach highlights the team’s competitive spirit and underscores the growing synergy between traditional sports and the evolving world of esports.

Client

Atalanta Bergamasca Calcio

Category

Visual Identity

,

Branding

Year

2020

Atalanta — lettering construction lines on light background
Atalanta — lettering construction lines on light background
Atalanta Esports — worn photo
Atalanta Esports — worn photo
Atalanta — mobile social graphics
Atalanta — mobile social graphics
Atalanta — lettering and photo composition
Atalanta — lettering and photo composition
Atalanta — social banners for pro players
Atalanta — social banners for pro players
Atalanta — logo on texturized background
Atalanta — logo on texturized background
Atalanta Esports — pro players
Atalanta Esports — pro players

Studio: AK Creative

Visual & Branding: Alessandro "MortalDesign" Geretti

Motion Design & SFX: Gabriele "G4K" Branca

Studio: AK Creative

Visual & Branding: Alessandro "MortalDesign" Geretti

Motion Design & SFX: Gabriele "G4K" Branca

Studio: AK Creative

Visual & Branding: Alessandro "MortalDesign" Geretti

Motion Design & SFX: Gabriele "G4K" Branca

Osiris — brand application mockup business card

Branding

Osiris

LockLear — streaming intro frame

Streaming

LockLear

Osiris — brand application mockup business card

Branding

Osiris

LockLear — streaming intro frame

Streaming

LockLear

Osiris — brand application mockup business card

Branding

Osiris

LockLear — streaming intro frame

Streaming

LockLear

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it