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Branding

TUG

Branding

TUG

About

TUG Esports stands as a competitive esports team, gaming community, and event organizer, brought together by a comprehensive branding and visual identity initiative. From the logo and lettering to guidelines and social media assets, the design reflects a bold yet streamlined gaming aesthetic. A vibrant palette featuring bright azure, black, white, and dark blue brings energy and impact to the overall look.

By combining an aggressive yet clean style, this branding elevates the organization’s presence in the esports scene. The cohesive visuals underscore TUG Esports’ competitive spirit and highlight its role as a dynamic, forward-thinking group within the broader gaming community.

Client

The Ultimate Goats

Category

Branding

,

Visual identity

Year

2025

TUG — lettering construction lines on light background
TUG — lettering construction lines on light background
TUG — blurred logo on grid
TUG — blurred logo on grid
TUG — brand application mockup flags
TUG — brand application mockup flags
TUG — mobile social graphics
TUG — mobile social graphics
TUG — poster splash art
TUG — poster splash art
TUG — primary logo construction lines on dark background
TUG — primary logo construction lines on dark background
TUG — brand application mockup flag
TUG — brand application mockup flag

Fius Gamer —  brand identity hero

Branding

Fius Gamer

R1SE beta liveries — three cars top view on R1SE typographic backdrop

Visual identity

R1SE Beta Liveries

Fius Gamer —  brand identity hero

Branding

Fius Gamer

R1SE beta liveries — three cars top view on R1SE typographic backdrop

Visual identity

R1SE Beta Liveries

Fius Gamer —  brand identity hero

Branding

Fius Gamer

R1SE beta liveries — three cars top view on R1SE typographic backdrop

Visual identity

R1SE Beta Liveries

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it

Contact

Let's see what your brand could really look like

If you feel your current identity doesn't reflect the level of your work, or it's holding you back in front of clients and partners, I can help. Tell me about your company, your markets and where the brand feels weak.

I'll reply with an honest view of what a project could change — and if I'm not the right fit, I'll say it