About
The jersey design for the 2023/24 season was to be a stylistic renewal for Reply Totem org.
In collaboration with Macron, the goal was clear: to maintain a simple, clean and effective line, developing a new style and best representing the company's ambitious goals in international competitions.
The stylistic choice focused on the theme of PAINT BRUSHES. Through this element and the use of key brand colors, I shaped a simple but dynamic design, creating a combination of shapes and colors that captures the determined and innovative essence of the team.
The careful arrangement of colors was designed to generate VISUAL POINTS OF INTEREST toward the Totem brand and sponsor logos, giving structure and visual impact to the jersey. This synergy of elements not only reflects the brand identity, but also conveys Reply Totem's strength and determination in competitions.
Client
Totem Esports Srl
Category
Jersey
,
Branding
Year
2023-24
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